Social Media Club Mumbai

Attention spans are getting shorter and shorter, especially in the online medium; so if you’re looking to get your message to the ’social’ crowd, you’re going to have to be captivating. How do you do this? Turn to social storytelling to give your content greater social presence and discover the softer edge that storytelling brings.

Social Media Club presents an interactive session, with Snigdha Manchanda Binjola, that’s custom tailored to help writers capitalize on the use of storytelling for content marketing in social media and viral campaigns. Gain hands-on experience and learn the art of crafting captivating content at the hands of an expert social storyteller and web strategist.

Date: 2nd of July,
Time: 5 to 8:30 pm
Venue: Directi-plex, Old Nagardas Road, Andheri (East).

How to register:
We just have 20 seats for this workshop and. Would like to give them out to those who deserve and on a first come first serve basis.

- Fill this form to apply.
- RSVP on our Facebook event here
- if selected, we will inform you via email

Agenda:
5:15-6:00 pm Check-in and networking.
6-7:30 pm Workshop
7:30 – 8:00 pm Snacks and check-out

Topics covered :

1. Why Storytelling in Social Media?

2. Content Marketing and Types of Messaging

3. Conventional Storytelling Vs. Digital Storytelling

4. Case Studies of Successful Storytelling in Social Media

Learning Outcomes:

· Understanding Digital Storytelling and its application in content marketing

· Exploring Content Marketing to design viral Social Media Campaigns

Equip yourself to write for the social web and come away with the essentials of the master storyteller’s took-kit; register now!

—Sep 18: SMC-Mumbai supported Digital Vidya for their Social Media Bootcamp earlier this month. We kicked ass at it with our Online Reputation Management presentation. Plans are to have the same session in one of our next SMC meets.

—Sep 23: is Social Good Day, organized by Mashable and RED.

Can social media be used to make the world a better place? We believe it can – Says Mashable

Any thoughts/ideas on how SMC Mumbai can contribute or get involved? Moksh Juneja has already schedule a meetup.

As part of Social Good Day, Social Media Club is glad to support the aTEEtude of Giving campaign initiated by Lavin. Through Ateetude of giving campaign you can donate brand new t-shirts and brownie boxes to underprivileged students before 01 Oct 2010. Here are some ways to get involved with the campaign.

—Sep 24: SMC supports the Digital Media Conclave by CellStrat . They’ve offered a 10% discount for all our members/followers.

Feel free to comment on this post for the discount code.

—Sep 25 is the big day! . SMC Mumbai’s next meet A Photographer’s tryst with Social Media.
Do attend and yes, If you like it, share it!
Facebook
Twitter
Linkedin

Cheers

Our next meeting (6th) will take place at Saturday Jan 16th / 16:00-18:00. We love new members, if you haven’t been here before, don’t worry, we’d love to see you. Please be respectful to the other participants and try to come on time.

Agenda:

Now that we have met a few times, developed a little bit of content, and have some project ideas, we’d like to focus on increasing our membership. We’d also like to practice what we preach and develop a social media campaign for SMCMumbai.

In this meeting we will conceptualize and divvy up responsibility for a 2 week campaign. The goal of the campaign to get as many interested and interesting people at our next meeting. This should be fun…

As always there will be tea/coffee/snacks/wifi/projectors/whiteboards.

Location:

Directiplex

Old Nagardas Road – If you are coming from SV Road it is on your left right after Andheri Subway – Big glass building – 5 min from Andheri Station)

Questions?

Send an email to our mailing list: smcmumbai@googlegroups.com

Please RSVP here.

Reminder we will be meeting this Saturday, the topic is Developing Effective Twitter Strategies for Brands. Please be respectful to the other participants and try to come on time

Agenda:

In last week’s meeting we discussed how brands are effectively leveraging Facebook. This week, we will go through a number of examples of how companies use Twitter for:

* Product Feedback
* Customer Service
* Trend Tracking
* Contests
* Identifying evangelists
* Share deals
etc…

Please bring in your favorite examples.

There will be tea/coffee/snacks/wifi/projectors/whiteboards.

RSVP Here.