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Can social media work for B2B enterprises?

18 Jan

Cross posted from the Superchooha blog

Though social media is about getting masses / going viral into a community, the end effort by any strategist should be to find the evangelists, use them to influence entry level users in doubt and hence convert these to sales leads.

From a B2B perspective

The enterprises don’t usually spend so much in advertising. Their services spread via good WOM and reputation. And what is the first communications channel that comes to your mind when you talk of WOM? Social media of course. And of course using your customers as evangelists is much more common sense when you sell a INR 3 lakhs tractor engine than a INR 300 engine oil.

On a more basic level, whether its B2B or B2C, in the end it boils down to good networking online i.e. showing your human side and helping out; while keeping your reputation and professionalism intact. (more…)

Can enterprise micro-blogging actually work?

18 Jan

Cross posted from the Superchooha blog

You open the internet, and it’s everywhere. It’s Twitter this and Twitter that. Why has it become so popular in the recent years, achieving a staggering growth of 500%?

It’s not because it’s a cool piece of technology. It’s caught on because it’s changed the way we communicate on the internet for the better. It has made us move away from emails and telephones which are good only for 1-1 conversations to a more open, simple and faster platform. Let’s take a look at how micro-blogging can fit into an enterprise’s internal communication channels.

Current communications
Phone calls and emails take up most of our times, making it very easy for information to get lost; on top of it the closed communication structures hinder faster spread of information through the network. I mean seriously, how many times had you wait for days before the CEO can reach your mail in his inbox? (more…)

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